In other devices Duracell Optimum delivers more power than other Duracell Alkaline batteries to make them work better5 – e.g motors run faster in devices like some remote controlled cars. Your Black + Decker screwdriver will be more powerful so you can build your DIY furniture faster. Optimum’s new and innovative ‘book’ style pack has a door and an organiser tray inside, which finally means no more batteries rolling around the kitchen drawer! Instead your batteries remain conveniently and securely stored until you are ready to use them. And once batteries are exhausted, you can re-store them, ready for future recycling.

Delivers extra life in AA-size batteries compared to the minimum average duration of the 2015 IEC digital camera test or extra power in a wide range of devices.

1 Extra Life: Duracell Optimum lasts longer than previous Duracell Alkaline in a range of mid to high drain devices2. For example, it allows you to take up to 700 pictures with your Fujifilm Instax mini 11 camera3 or play for longer with your XBOX one Wireless Controller4.